How TUI Travel leads in transparency and sustainability

TUI Travel – Leader in Tourism Business Transparency

Kudos to TUI Travel for taking its corporate social responsibility commitment to new heights by becoming the first company in the travel industry to be accepted into the prestigious Business Integrity Forum of Transparency International, world’s leading non-governmental anti-corruption organization. Transparency International played a vital role in the introduction of the UN Convention against Corruption,…

Interview with Green Pearls - unique places

Green Pearls – Promoting Sustainable Hotels and Resorts

All around the world, awareness is growing about the need for environmentally and socially sensible, responsible business practices. As world’s largest industry in terms of people employed, travel and tourism businesses find themselves in the middle of growing demand for eco-friendly, sustainable products and services and stakeholder pressure calling for commitment to “green” business practices…

About eco labels and sustainability communication

Eco Labels: Signed, Sealed, Delivered? SustainAbility Report

“With today’s global supply chains and growing array of consumption-related sustainability issues, it is no wonder that eco-labels abound. These independently verified, on-pack labels promote value chain sustainability; their goal is to improve production standards and create greater trust while influencing behaviour – especially consumer choice. But is the stunning proliferation of eco-labels a good…

How to market responsible business

Marketers, Stop Selling Tourism Products – Start Telling Stories

Too many marketing folks are still selling holidays as products, when the travellers are looking for stories, laments responsible tourism and communications expert Jeremy Smith (@jmcsmith) in a blog post for WorldTravelMarket. Despite 2014 key travel trends being “the green revolution” and “travellers today aspire for a meaningful holiday” (according to Hotel and Resort Insider),…