McKinsey: 100% renewable energy possible by 2050

The WWF reports on a  ground breaking study by McKinsey telling us that it is possible for Europe to be completely powered by renewable energy: “By 2050 the European power sector could be free of carbon emissions, and this new study is supported by WWF. The report states that a 100% renewable electricity system would be as reliable as our power system today and would reduce Europe’s fossil fuel import costs.”

Commissioned by the European Climate Foundation (ECF) in consultation with many large electricity companies and other organisations, the study shows that a 100% renewable electricity supply would only be 5 — 10% more expensive than other low-carbon options considered in the study, without the risks posed by nuclear energy and fossil fuels, making it overall the best option.

via Road map to 100% renewable energy in Europe by 2050.


The conclusion of the report does not come by surprise. However, the fact that McKinsey supports it is good news indeed, as it has the influence and connections to act as a link between academia and the business world. The report might help the top managers of  leading energy companies to change realize how imminent a change of attitudes and strategies really is.

Picture credit: permanently scatterbrained

5 thoughts on “McKinsey: 100% renewable energy possible by 2050

  1. Truly great article u have here. I’d like to read more about this topic. Thanks for giving this data.

  2. I hope we are going to try to save some energy not just to try to produce more. If most of the people try to go shopping by bike only once per week it is going to be a significant saving of fuel and less pollution in the air.

  3. Pingback: Solar Farms in Wales – A Rip off or Energy Salvation? « Decisions, Decisions, Decisions

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