A “perfect storm” of economic, social and environmental factors is making the business landscape increasingly volatile, writes Giles Hutchings, global director for sustainability at Atos, in the Guardian. His advice: “To succeed, business needs to become more agile, creative, alert, spontaneous and responsive. In short, it needs to learn to operate in completely new ways, more akin to living systems. Living systems learn and adapt; they are not structured and working in silos; they don’t stifle learning and agility. Businesses that operate in these ways are bottom-up, decentralised, interdependent and multi-functional; they feature self-organising units. The business models and management approaches that served us well in the past are no longer fit for purpose in a context where dynamic change is the new norm.
The business models and management approaches that served us well in the past are no longer fit for purpose in a context where dynamic change is the new norm.
Hutchings further: “Organisations that are able to let go of old business paradigms, having the courage to embrace new ways of operating while dealing with the pressing short-term issues of today, will be the ones that can weather the storm … Organisations that get it are adapting and evolving, and those that do not will perish or be acquired. Bold firms of the future are starting to unlock the creative potential of their own workforce, their partners and the communities they serve. In so doing, they are initiating virtuous cycles of collaboration, innovation and value for all stakeholders.
Picture credit: Cyberlawcentre