The new rules of green marketing and sustainable branding

Green MBA Essential Reading: The New Rules of Green Marketing

Following Green to Gold, Natural Capitalism and The Sustainability Revolution, here comes my review of The New Rules of Green Marketing by Jacqueline Ottman (2011, Berret-Koehler Publishers / Greenleaf Publishing), essential reading for the distance learning Green MBA programme offered by the San Francisco Institute of Architecture (SFIA). Green marketing the old way is gone,…

Review of Green to Gold book by Daniel Esty and Andrew Winston

Green MBA Essential Reading: Green to Gold

Green to Gold – How smart companies use environmental strategy to innovate, create value, and build competitive advantage by Daniel Esty and Andrew Winston (2006, Yale University Press) is a well written, down-to-earth, no-fuzz book. Primarily targeted at business executives and managers, Green to Gold outlines how to get on the green wave and how…

sustainability issues overload

The Sustainability Generation by Mark Coleman

Sometimes I hear or read about an interesting story, create a draft post and forget about it soon after. This is unfortunate, because when rediscovered, those stories appear even more relevant. Mark Coleman‘s blog post about a book he recently published is such a case. The Sustainability Generation: The Politics of Change and Why Personal…