The new rules of green marketing and sustainable branding

Green MBA Essential Reading: The New Rules of Green Marketing

Following Green to Gold, Natural Capitalism and The Sustainability Revolution, here comes my review of The New Rules of Green Marketing by Jacqueline Ottman (2011, Berret-Koehler Publishers / Greenleaf Publishing), essential reading for the distance learning Green MBA programme offered by the San Francisco Institute of Architecture (SFIA). Green marketing the old way is gone,…

Best sustainability leadership stories 2013

Top Sustainability Leadership Stories 2013

Overall, 2013 was a quiet year for Sustainability-Leaders.com due to my doctoral studies taking priority. Yet, various inspiring environmental and sustainability leadership stories were covered that warrant a mention in this very brief review of 2013. Particularly popular was the blog post about world’s greenest cities (published 21 March 2013), a list compiled by the…