Travelling has become (comparatively) cheap and convenient, not least thanks to the hard work of destination marketing organisations (DMO) eager to lure more and more of us into their destination’s hotels and on their tours. In the video, Doug – a travel writer, tourism industry advisor, and author of the thought-provoking new visual book TRAVEL: The Guide – takes us on a journey to find the Holy Grail of tourism: sustainable, profitable, and authentic travel.
The TripAdvisor Green Leaders scheme has stirred its fair share of controversy over the last weeks, fuelled by its nomination for aWTTC Tourism for Tomorrow award. In this guest post, hotel sustainability consultant Benjamin Lephilibert reflects on the use and usefulness of online peer reviews as indicators for environmental best practices. Online peer reviews have emerged over the past 5 years as a key indicator of hotels’ (perceived) level of service quality and guest satisfaction. But, are they equally as valuable when it comes to sustainability?