About eco labels and sustainability communication

Eco Labels: Signed, Sealed, Delivered? SustainAbility Report

“With today’s global supply chains and growing array of consumption-related sustainability issues, it is no wonder that eco-labels abound. These independently verified, on-pack labels promote value chain sustainability; their goal is to improve production standards and create greater trust while influencing behaviour – especially consumer choice. But is the stunning proliferation of eco-labels a good…

How to market responsible business

Marketers, Stop Selling Tourism Products – Start Telling Stories

Too many marketing folks are still selling holidays as products, when the travellers are looking for stories, laments responsible tourism and communications expert Jeremy Smith (@jmcsmith) in a blog post for WorldTravelMarket. Despite 2014 key travel trends being “the green revolution” and “travellers today aspire for a meaningful holiday” (according to Hotel and Resort Insider),…

Park Inn by Radisson, Central Tallinn

Checked in @ Park Inn by Radisson, Tallinn, Estonia

Every drop counts, is the first thing I read after checking in at the Park Inn by Radisson hotel, central Tallinn, Estonia. Right next to the little leaflet on the hotel’s efforts to reduce water consumption is another one about its Green Key accreditation. This being my first time in the Baltic country, Estonia indeed…

The new rules of green marketing and sustainable branding

Green MBA Essential Reading: The New Rules of Green Marketing

Following Green to Gold, Natural Capitalism and The Sustainability Revolution, here comes my review of The New Rules of Green Marketing by Jacqueline Ottman (2011, Berret-Koehler Publishers / Greenleaf Publishing), essential reading for the distance learning Green MBA programme offered by the San Francisco Institute of Architecture (SFIA). Green marketing the old way is gone,…

Cruise ship industry corporate responsibility csr and sustainability unsatisfactory study shows

Cruise Industry Needs to Speed Up on Corporate Social Responsibility Efforts, Research Finds

Been on a cruise lately? Admittedly, it is only since we moved to Wellington – a popular destination for cruise ship stopovers – that I have become aware of the immense impact that those cruise liners and their passengers in their thousands can have on the environment and the host community. A rapidly growing sector…

How to market responsible business

Green Marketing: Trust Crucial to Bring Sustainability to Consumers

As consumers increasingly turn to one another for information, could green marketing campaigns be a thing of the past? Asks Luke Upchurch, head of communications and stakeholder relations at Consumers International, in a recent blog post for Guardian’s Sustainable Business section. In his view, there is a fundamental contradiction at the heart of marketeers trying…