Park Inn by Radisson, Central Tallinn

Checked in @ Park Inn by Radisson, Tallinn, Estonia

Every drop counts, is the first thing I read after checking in at the Park Inn by Radisson hotel, central Tallinn, Estonia. Right next to the little leaflet on the hotel’s efforts to reduce water consumption is another one about its Green Key accreditation. This being my first time in the Baltic country, Estonia indeed…

The new rules of green marketing and sustainable branding

Green MBA Essential Reading: The New Rules of Green Marketing

Following Green to Gold, Natural Capitalism and The Sustainability Revolution, here comes my review of The New Rules of Green Marketing by Jacqueline Ottman (2011, Berret-Koehler Publishers / Greenleaf Publishing), essential reading for the distance learning Green MBA programme offered by the San Francisco Institute of Architecture (SFIA). Green marketing the old way is gone,…

Cruise ship industry corporate responsibility csr and sustainability unsatisfactory study shows

Cruise Industry Needs to Speed Up on Corporate Social Responsibility Efforts, Research Finds

Been on a cruise lately? Admittedly, it is only since we moved to Wellington – a popular destination for cruise ship stopovers – that I have become aware of the immense impact that those cruise liners and their passengers in their thousands can have on the environment and the host community. A rapidly growing sector…

Green marketing

Green marketing: Trust crucial to bring sustainability to consumers

As consumers increasingly turn to one another for information, could green marketing campaigns be a thing of the past? Asks Luke Upchurch, head of communications and stakeholder relations at Consumers International, in a recent blog post for Guardian’s Sustainable Business section. In his view, there is a fundamental contradiction at the heart of marketeers trying…

IECA

Special: Environmental Communication Research

What do Greenpeace campaign banners, television news stories about climate change and advertisement for a ‘green’ bathroom cleaner have in common? All form part of environmental communication. In this blog post, Mark Meisner, chief executive of the International Environmental Communication Association (IECA) explains why environmental communication and its research are now more important than ever…

Study: Less people concerned about environmental degradation

It is one of the great paradoxes of humanity that increased knowledge of something doesn’t necessarily translate into more convinced people. This is particularly visible with regard to environmental issues, such as climate change. Despite unprecedented evidence and global scientific efforts to shed light on our impact on the natural environment and vice versa, environmental…

Sustainability not (yet) seen as hot and sexy among Indian youth

Originally posted on Linking Sustainability:
It seems that the Indian youth doesn’t find Sustainability to be either hot, exciting or desirable! Let’s see why. Yesterday, The Economic Times newspaper featured a list of 100 Most Exciting Brands in India today. Exciting…in the eyes of the India’s youth (15-24 year olds), which was the survey representation. This is a very real mainstream…