In this interview, sustainable tourism communication expert Xavier Font reflects on his academic and consulting career, where he sees the main sustainability challenges and opportunities, and how tourism businesses and destinations should (not) communicate their sustainability initiatives. He also shares some useful tips for emerging sustainable tourism researchers and professionals, and how his consulting company, Respondeco, has helped more than 60 businesses and destinations around the world with their communication strategies.
Sustainability in tourism and travel is a broad and complex topic. Making sense of a myriad of daily announcements, awards, reports and developments requires a lot of experience and special skills. In this short interview, TravelMole sustainable tourism editor Valere Tjolle, as a catalyst and mentor, shares his story and reflects on tourism, sustainability initiatives and why so much still needs to be done, based on his almost 50 years of professional experience.