Sustainable tourism example Whale Watch Kaikoura, New Zealand

Whale Watch Kaikoura is a popular wildlife tour run by the local Māori community in the small coastal town of Kaikoura along the East coast of New Zealand’s South Island. Kauahi Ngapora, Managing Director of Whale Watch Kaikoura, in this interview tells us how the award-winning responsible tour operator began to care about sustainability, and how it implements sustainable practices in its day to day tour operations.

Learn about:

  • How Kauahi Ngapora’s view of sustainable tourism has changed over the years;
  • The main challenges for an ecotourism operator like Whale Watch Kaikoura;
  • How Whale Watch Kaikoura measures the sustainability of its tour operations;
  • Which responsible tourism award Kauahi found the most valuable so far;
  • Whale Watch Kaikoura’s secret for sustainability success;
  • The Māori approach to sustainability in business.

Kauahi, what was your view on the importance of sustainability in travel and tourism when you started your professional career?

Working for Whale Watch there has always been a strong cultural connection with the marine wildlife and environment. But I would have to say 12+ years ago, sustainability in travel and tourism wasn’t something extremely high on the priority list.

How has your view on sustainable tourism changed since?

Sustainability is now a fundamental element of doing business: it is expected by more and more consumers, particularly where you have businesses that generate their revenue from providing experiences with nature.

How New Zealand Ecotourism Operator Whale Watch Kaikoura Manages Sustainability
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