Bruce Poon Tip of G Adventures

Bruce Poon Tip, celebrated tourism entrepreneur and founder of G Adventures, in this interview shares his sustainability journey. Learn how it all began, which challenges he has faced over the years, and what he’d do different if given the chance to start all over again.

Learn about:

  • Why Bruce Poon Tip decided to focus his career on travel and sustainability;
  • How his view on sustainability and tourism has evolved since he started G Adventures in 1990;
  • What motivated him to set up the Planeterra Foundation;
  • Lessons learned, and advice for entrepreneurs eager to follow his path.

Bruce, you are the founder and ‘master of time, space and dimension’ of G Adventures, a very popular travel business based in Canada – do you remember how it all started? When did you discover your passion for travel and sustainability?

I discovered my passion for travel at a very young age. As a young immigrant, moving to Canada had a big cultural impact, and as child, reading encyclopedias and copies of National Geographic kept me interested in the world.

In terms of sustainability, after I founded G Adventures in 1990, I realised how important local communities are to tourism. I learned how protecting them can result in responsible travel success in terms of both wealth distribution in the destinations we visit, and authentic experiences for our travellers.

Interview with Bruce Poon Tip of G Adventures, Canada
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