Reflections on 2015 Sustainable Tourism Summit in Vitoria-Gasteiz, Basque Country

Reflections on 2015 Sustainable Tourism Summit in Vitoria-Gasteiz, Basque Country

Last month, we were invited to attend the International Sustainable Tourism Summit organized by the Instituto de Turismo Responsable (ITR), the Global Sustainable Tourism Council (GSTC) and the Basque Tourism Authority (Basquetour), held in the region’s capital city of Vitoria-Gasteiz. The event attracted over 200 inspiring (and aspiring) local sustainable tourism professionals, and many other experts from worldwide leading organizations. The official conference highlight was the signing of the Sustainable Tourism Charter, a declaration of intent by the conference attendees to promote a more sustainable and responsible tourism.

Travel and Tourism Authenticity Crisis: How Can We Fix It?

Doug Lansky on future role of DMO

Travelling has become (comparatively) cheap and convenient, not least thanks to the hard work of destination marketing organisations (DMO) eager to lure more and more of us into their destination’s hotels and on their tours. In the video, Doug – a travel writer, tourism industry advisor, and author of the thought-provoking new visual book TRAVEL: The Guide – takes us on a journey to find the Holy Grail of tourism: sustainable, profitable, and authentic travel.