Sonderlly are tourism and development experts. We are focused on special projects that sit at the intersection of smart destination development and sustainable tourism.

Which topics linked to tourism and sustainability are you most passionate about at Sonderlly?

  • Destination development
  • Smart metrics for tourism
  • Marketing for social responsibility

Five hashtags which best describe Sonderlly?

#smartdestinations #destinationexperts #nichetravel #everyplacehasastory

Who is leading Sonderlly?

Shannon Guihan SonderllyShannon Guihan BRM., MSc Principal

A tourism development expert, Shannon has more than 15 years of international experience working at multiple levels of tourism development and delivery. Shannon is the Principal at Sonderlly Ltd., where she focuses on special projects related to tourism and development and sustainable tourism initiatives.

In 2011, Guihan founded and for many years led the strategic direction of Bannikin Travel & Tourism Ltd., one of North America’s leading niche travel consultancies, a firm that works hand in hand with travel businesses and destinations as they navigate the tourism development life cycle.

Shannon’s primary focus is on smart destination management, and the impact of travel and tourism providers in destinations globally. Her clients benefit from her guidance and in-depth knowledge of both niche and large-scale tourism delivery models. With extensive product development experience, and a strong focus on sustainable tourism, Shannon is often called on for destination development projects targeted at the Canadian, US and UK markets.

Shannon regularly presents at and participates in key industry forums and special committees including PATA, ATTA, UNWTO, WTTC, Tourism Cares and the Coalition for Ethical Wildlife Tourism. She was recently recognized by Canadian Traveller Magazine as a Top 40 under 40 in the Canadian travel industry. She holds an MSC in Tourism and Environmental Management, where she focused on integrating the principals of sustainability into tourism businesses and destination development work.

Read our interview with Shannon here

Where can we learn more about your work?


How to engage with Sonderlly?

Sonderlly is available to consult on destination development projects globally. Contact us for proposal submissions and joint ventures.