Sustainability Leaders Project ON TOUR: we introduce you to destinations around the world and share examples and stories of sustainability entrepreneurs and businesses in tourism which might not (yet) be on any TOP100 list, but are doing good work at the coal face of tourism, in their community.

Below some of the destinations we have visited so far.


Queensland, Australia

Lady Eliott Island, sustainable tourism example from Queensland, Australia
Lady Elliot Island

Stories of sustainable tourism leadership in Queensland, Australia, collected during our destination visit during July-August 2015:


Sustainability Leaders sponsor Greyhound Bus AustraliaOur thanks to Greyhound Australia for supporting our tour through Queensland with two complimentary bus passes, and to YHA Australia for hosting us in some of their wonderful hostels.


São Tomé and Príncipe

UNESCO Biosphere Destination Principe Island

Stories linked to our destination visit of São Tomé and Príncipe during September 2015:


Sustainability Leaders Sponsor TAP PortugalOur thanks to HBD Principe for facilitating this destination visit, and to TAP Airlines for supporting our visit of São Tomé and Príncipe with two complimentary return flights.


Barcelona (Catalonia)

Destination Barcelona Sustainable Tourism

As tourist destination, Barcelona doesn’t need much of an introduction. Lesser known are the city’s efforts to strengthen its sustainable tourism credentials. We visited Barcelona in October 2015 and spoke to local government, tour- and hotel businesses, and the destination marketers.


Barcelona Turisme - Sustainable TourismOur thanks to Barcelona Turisme and participating companies for facilitating our destination visit and expert interviews.


Basque Country

Basque country sustainable tourism examples
Vitoria-Gasteiz

Based in Vitoria-Gasteiz, Europe’s Green Capital 2012, late in 2015 we spent a week in beautiful Basque Country, spoke with entrepreneurs, regional government and destination marketers, in addition to attending the Cumbre Mundial de Turismo Sostenible, a two day international conference organized by Basquetour, the Instituto de Turismo Responsable (Biosphere) and the Global Sustainable Tourism Council.


Basquetour destination marketing Basque CountryOur thanks to Basquetour for hosting us, and to Biosphere ITR for facilitating the destination visit and expert interviews.