ON TOUR in Switzerland: Swiss sustainable tourism leaders, stories and examples.

Much loved and admired for its natural beauty, Switzerland is a destination high up on wishlists of travellers around the world, especially and increasingly also Asians. But how does the country’s popularity as tourism destination affect its sustainability? How are its mountain destinations adapting to the consequences of climate change, such as less snow? And how are Switzerland’s hotels and other tourism businesses living up to the high expectations from environmentally conscious travellers?

To get answers to those and other questions, we toured around Switzerland in September 2018 and caught up with Swiss tourism leaders and sustainability changemakers.


Our thanks to Swiss Youth Hostels, Swiss Travel System and SWISS for facilitating our tour through Switzerland.


Martin Nydegger

Martin Nydegger, CEO of Switzerland Tourism, in this first interview of our series with Swiss sustainable tourism leaders and changemakers, highlights the importance of sustainability for the country’s image and tourism offer.

Read the interview here


Fredi Gmür

Fredi Gmür, CEO of Swiss Youth Hostels tells us why the award-winning organization has made sustainability a core part of its business model, and how it has managed to reduce its energy consumption and carbon footprint.

Read the interview here


Lukas Stadtherr

Lukas Stadtherr of SwitzerlandMobility (SchweizMobil) in this interview tells us how the network promotes car-free travel in the country.

Read the interview here


Olivier Cheseaux

Olivier Cheseaux, architect and manager of Anakolodge in the Valais region of Switzerland, illustrates how innovative architecture and design can contribute to sustainable buildings and destinations – and the survival of entire villages!

Read the interview here


Benoit Greindl

Benoit Greindl, co-founder and manager of the mountain retreat Montagne Alternative in the Valais region of Switzerland, shares his story and tells us why a focus on resilience and sustainability in tourism is no longer a “nice to have”, but a necessary requirement for meeting traveller expectations.

Read the interview here


Theo Schnider

Theo Schnider, director of UNESCO Biosphere Entlebuch, shares his experience of developing, managing and promoting a nature-based destination. His use of humour in how he presents Entlebuch is a timely reminder not to take ourselves too seriously, and to focus on opportunities and creative problem-solving in tourism, rather than letting ourselves be dragged down by the challenges.

Read the interview here


Urs Wohler

Urs Wohler, CEO of Niesenbahn AG and former director of the destination Scuol Sammaun Val Müstair in Switzerland, tells us why political leadership and support at regional level is essential for destination sustainability, and how mountain destinations can succeed in becoming more sustainable.

Read the interview here


Reto Fry

Reto Fry, Environmental Manager at Weisse Arena Gruppe in Laax and Flims, on the day-to-day challenges of a popular winter destination and how the company’s “Greenstyle” philosophy and strategy promotes a more responsible tourism.

Read the interview here