Travel and Tourism Authenticity Crisis: How Can We Fix It?

Doug Lansky on future role of DMO

Travelling has become (comparatively) cheap and convenient, not least thanks to the hard work of destination marketing organisations (DMO) eager to lure more and more of us into their destination’s hotels and on their tours. In the video, Doug – a travel writer, tourism industry advisor, and author of the thought-provoking new visual book TRAVEL: The Guide – takes us on a journey to find the Holy Grail of tourism: sustainable, profitable, and authentic travel.