Vicky Smith on Responsible Tourism, Entrepreneurship and How (Not) to Communicate Sustainability

Vicky Smith interview

Vicky Smith: responsible tourism networker and entrepreneur by heart. In this interview, learn about her new initiative Earth Changers, what she thinks about the current state of tourism sustainability and how to use social media and influencers for better tourism business and destination marketing.

Open Eyes

Open Eyes

Open Eyes is a social enterprise founded in 2011 with the aim to identify the skills of communities, mainly vulnerable women excluded from the tourism value chain, to train them and together create immersive and meaningful experiences to connect them to travellers in urban and rural settings.