Most of us love travelling, and we have come a long way since those early transatlantic flights for 12,000 US dollars. Travelling has become (comparatively) cheap and convenient, not least thanks to the hard work of destination marketing organisations (DMO), eager to lure more and more of us into their destination’s hotels and on their tours.

The downside: with travel lust far exceeding many destinations’ carrying capacity, lack of sustainability and, increasingly, authenticity are becoming a headache too strong to ignore.

At least that’s what Doug Lansky describes in his recent TED talk in Stockholm. In his view, “tourism is homogenizing the planet’s cultures and growing unsustainably.”

“How can Stockholm, for example, find room for twice as many tourists in the summer in popular areas where it’s already so crowded visitors can barely move down the street? And with the packaged, tight itineraries that bring visitors from one attraction to the next, how are visitors supposed to make natural contact with locals?”

In the video, Doug – a travel writer, tourism industry advisor, and author of the thought-provoking new visual book TRAVEL: The Guide – takes us on a journey to find the Holy Grail of tourism: sustainable, profitable, and authentic travel.

About Doug Lansky

Doug an American travel writer based in Sweden who has written books for Lonely Planet, Rough Guides and contributed to Esquire, Men’s Journal, The Guardian, National Geographic Adventure, Readers Digest and many others.

He also wrote a nationally syndicated travel column in over 40 newspapers, hosted a Travel Channel show and served as travel editor for Scandinavian Airlines inflight magazine.

More about Doug at

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Travel and Tourism Authenticity Crisis: How Can We Fix It?