Founded in 2014 by Florian Kaefer, independent researcher, editor and journalist, the Sustainability Leaders Project seeks to encourage tourism professionals to embrace sustainability by means of sharing the experiences and stories of leading sustainable tourism thinkers and doers worldwide.

The Sustainability Leaders Project has received support from many tourism sustainability enthusiasts and independent professionals around the world, some of whom have contributed to the project as volunteers for several years –  notably Natàlia Ferrer Roca (co-founder) and Tanya Makarova.

If you’d like to get involved or help out, please contact us.


What makes the Sustainability Leaders Project unique?

“Simple and inspiring. Stories from inspiring people are very important. Considering all the negative events and actions in the world, we need to make people understand that there are still people with integrity and high spirits in keeping the world in good shape and harmony. I think it is our responsibility to spread news about these people to the global society; to inspire people to do the same in their own league, no matter how small it is.”

Ary Suhandi, Indonesia

More testimonials here


How we work

We select interviews and stories based on peer nominations. This means that, if you’d like to be featured, you need at least one nomination from someone we’ve already interviewed. It also means that we have over 250 nominated persons on our waiting list – many great stories to be shared!

When ON TOUR, we are usually invited by the hosting destination. More about how to work with us here.

Your business or destination is going the extra mile in promoting responsible tourism and sustainability? Get in touch to see how we can work together!