Werfenweng soft mobility destination
Werfenweng, as a destination, is well known among tourism and sustainability professionals, having won multiple awards for its ‘soft mobility’ concept. In October 2018, we had the opportunity to get to know the small village (1,000 inhabitants) near Salzburg in Austria and to experience its approach to climate-friendly tourism. But why the focus on soft mobility and climate-friendly travel? And how does this alpine village, at an altitude of 900 meters with breath-taking mountain scenery, succeed in rallying stakeholders together to pursue this shared vision?
During our visit, we caught up with Dr. Peter Brandauer, mayor of Werfenweng for almost 30 years and a staunch believer in innovation and responsible tourism. We also (earlier) met with Karmen Mentil, who has been consulting Werfenweng on its way towards soft mobility. In the interview, she tells us about the initiative Alpine Pearls, a network of small destinations across the European Alps – Werfenweng was among the first to join – dedicated to climate-friendly mobility and responsible tourism, one step at a time.