SLU Executive Brief DMO Leadership
Destination Leadership:Executive Briefing

A Comprehensive Guide for DMO CEOs on Challenges, Success Strategies and Staying Ahead of the Curve

Unlock a wealth of strategic insights and actionable advice to bolster your destination management organization’s leadership. Learn from the successes and experiences of industry experts and CEOs who have steered their organizations toward sustainable and regenerative practices.

Produced in collaboration with UNWTO Affiliate Member, Chameleon Strategies.

In this Executive Briefing:

  • Leadership Insights: Gain valuable perspectives from experienced DMO leaders on the intricacies of sustainable destination management.
  • Challenges and Solutions: Explore the common challenges faced by DMO executives and discover innovative solutions to navigate them successfully.
  • Stakeholder Engagement: Learn the art of building strong relationships with diverse stakeholders, including local communities, government bodies, and industry partners.
  • Trusted Advisors: Explore the role of trusted external advisors in guiding DMO CEOs through complex challenges.

Features Dr. Jens Thraenhart, Former CEO of Barbados Tourism Marketing Inc. & Mekong Tourism Coordinating Office; Brian Mullis, Former CEO of Guyana Tourism Authority; Hjörtur Smárason, Former CEO of Visit Greenland.

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