Florian Kaefer Speaker Brand Finance Forum 2022

Florian Kaefer

Chur, Switzerland

Available for keynotes, workshops and seminars – online and in presence – as well as in-house consulting.

You’d like to book Florian for your event, workshop or seminar?

As the co-founder of  Sustainability Leaders United, Florian has spent the last 12 years learning about the fascinating world of tourism and sustainability, mostly by interviewing and connecting with over 250 leading professionals worldwide (and counting). It’s their insights, stories, achievements – and also failures – which interest Florian the most, and which he shares via Sustainability Leaders United as knowledge platform on sustainable tourism leadership.

Benefit from Florian’s expertise in the topic by having him contribute to your event, workshop, seminar or webinar – online or offline – as a speaker or panel moderator.

Florian holds a PhD in Management Communication (Waikato Management School, New Zealand), a masters degree in sustainable development (Exeter University, UK) and a bachelor in tourism management (Brighton University, UK and Angell Academy, Germany).

Florian is also the founder and editor of The Place Brand Observer and is an alumni and accredited member of the German Journalist Association DFJV. He speaks German (native), English and Spanish, with a good understanding of Catalan and French.

  • Innovation for Sustainability in Tourism
  • Characteristics and Success Strategies of Sustainability Leaders
  • Sustainable Tourism Then and Now
  • Strategy Insights and Lessons Learned: Sustainability Leaders Unplugged
  • Connecting Sustainability Leadership With Place Brand Success

Other topics associated with sustainability, leadership, innovation and tourism might also be possible.

Speaker characteristics:

  • #passionate
  • #bigpicture
  • #reflective
  • #matchmaker
  • #downtoearth
  • #connectingthedots


Florian is the author of Sustainability Leadership in Tourism: Interviews, Insights, and Knowledge from Practice (Springer, 2022).

This professional guidebook highlights sustainable tourism development and management for businesses and destinations. It presents a unique collection of expert interviews, combined with latest insights and thoughts on the most relevant topics and trends linked to sustainability in tourism, sustainable business management, and destination development.

This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know-how guide for busy tourism entrepreneurs, managers, and developers who care about business resilience and the well-being of destination communities.

More about the book HERE

Florian has presented at:

  • Mad Stars Summit Busan, South Korea (July 2022, virtual)
  • Green Destinations Training (May 2022, online workshop)
  • Global Soft Power Summit, London UK (March 2022, conference presentation)
  • Tourism Conference Malaysia (2021, online presentation)
  • Incheon Urban Brand Forum (2020, virtual, keynote presentation)
  • City Nation Place Forum (2020, roundtable moderation)


“Incheon City invited Florian Kaefer as a keynote speaker for the Incheon World City Brand Forum because we felt he was the person who could give the most meaningful lecture on the topic of creating urban brands. At a time when strategies and priorities for city branding after Corona change, Mr Kaefer’s experience and access to a global network of specialists have greatly inspired not only Incheon but cities around the world. We would like to express our gratitude for his participation and hard work for INCBF2020 and we look forward to continuing our cooperation in the future.”

Jinwoo KIM
Organizer of Incheon International City Brand Forum 2020

Thank you for your interest in having one of our sustainability changemakers speak at your event. Please fill out the form below, and we will be in contact with you shortly.

If you are looking to contact SLU about matters other than a speaking engagement, please visit our Contact Us page.

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