Vicky Smith, speaker on sustainable tourism

Vicky Smith

London, UK

Workshops, conference & seminar presentation and facilitation, from an hour to a day+

You would like to book Vicky for your event or are interested in organizing a workshop or seminar with him?

Vicky Smith has worked in tourism since the mid 90’s, and in sustainable tourism since mid 00’s, in destinations, marketing and eCommerce. She’s headed up operations abroad and online for major tour operators like Tui and Virgin Holidays, online travel agents and media, in mass market tourism, ski, tours, charity challenges and voluntourism, NGOs and sustainable tourism accreditation organisations.

She’s been a ski resort manager, a qualified ranger in Africa, charity challenge leader and acclaimed academic for her pioneering published MSc Responsible Tourism Management thesis (distinction) on the online marketing and greenwashing of volunteer tourism.

She’s also a trustee for charity SEED Madagascar, part of the development team with the board of the Global Ecotourism Network, helping create the European Ecotourism Network and in 2019 an Ambassador for the #YearOfGreenAction for the UK Department for the Environment (DEFRA).

Her start-up,, was a partner solution to the UN Year of Tourism for Sustainable Development in 2017, has been a finalist in UK blog and ethical business awards, won Travelmole’s UK Responsible Travel & Tourism website award 2019, and included as being a top 3 finalist for storytelling in the NatWest/Pioneers Post SE100 index of UK top 100 social enterprises, as well as Vicky being personally included in their WISE 100 women of social enterprise.

  • Sustainable tourism as a whole
  • Sustainable tourism marketing / social media
  • Positive impact tourism, transformative/transformational tourism
  • Tourism and Sustainable Development / the SDGs
  • Greenwashing
  • Ecotourism, Safari
  • Charity challenges
  • Volunteer tourism
  • Adventure tourism
  • Ski & mountains
  • Social enterprise tourism
  • Travel industry

Can you have a successful tourism business and create a positive impact?

Bringing together personal experience of deep work in most aspects of tour operators, travel agents, digital and sustainable tourism and accreditation – what does it take to Reconcile Passion, Purpose & Profit, including case study examples.

Rethinking marketing for sustainable tourism, of destinations / social media / content

Speaker characteristics:

  • #personable
  • #passionate
  • #positive
  • #practical
  • #entrepreneurial
  • #inspiring
  • #integrity

A good fit for:

  • Those wanting to better understand or be more involved in sustainable tourism
  • Those wanting better understanding of marketing sustainable tourism
  • Consumer audience or B2B, whether ethical business or travel


“Vicky Smith was invited as a guest speaker to our Responsible Tourism Management Spotlight at Leeds Beckett University in May 2019. She addressed an audience of responsible tourism practitioners, lecturers and students and spoke on the topic of Rethinking the Marketing of Destinations.  Her talk received excellent feedback from the delegates, this is not surprising given her background as an advocate, campaigner and practitioner of responsible tourism and her passion and enthusiasm for the topic.  Vicky’s presentation was professional, informative, thought provoking and energised and was a genuinely valuable contribution to a great day.”

Dr. Davina Stanford, Course Director, Responsible Tourism Management, MSc Leeds Beckett University

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