Reto Fry in this interview introduces us to the “Greenstyle” sustainability strategy of Weisse Arena Group in Laax, Switzerland.
Urs Wohler, former director of destination Scuol Sammaun Val Müstair in Switzerland, on why political leadership is key for destination sustainability.
Theo Schnider of UNESCO Biosphere Entlebuch near Lucerne, Switzerland, shares his experience of developing, managing and promoting a sustainable destination.
Martin Nydegger, Director of Switzerland Tourism, shares how the country markets its destinations and how Switzerland approaches tourism sustainability.
Vincent Fonvieille of the French tour operator La Balaguère reflects on his entrepreneurial journey so far, and discusses the business challenges and trends impacting his destination, the Pyrenees.