How destinations around the world have successfully implemented sustainability strategies in their development and management. Destination managers and tourism developers offer behind-the-scenes access to their cities and regions, and share their stories of sustainability challenges, successes and innovative solutions.

Getting started with sustainability can be difficult, and keeping momentum is no easy task either. Our examples of sustainable destinations help you detect potential pitfalls and to avoid them, so your destination can benefit from the many advantages which honest commitment to sustainability bring. Those include enhanced reputation, international exposure and acknowledgement, resilience and happier residents (sustainability is the cure for overtourism), efficiency gains and in the long-run, public money saved. In short: competitive advantage.

Of course, not every destination faces the same sustainability challenges, nor are the opportunities linked to sustainable tourism practices equally available. In general, implementing sustainability through innovation and technologies (e.g. “smart” destinations) is easier with support of political leadership and tourism business associations. Our sustainable destination examples and case studies show you how they do it.