How New Zealand Ecotourism Operator Whale Watch Kaikoura Manages Sustainability

Published 10/09/2015
Sustainable tourism example Whale Watch Kaikoura, New Zealand

Sustainable tourism example Whale Watch Kaikoura, New Zealand

Whale Watch Kaikoura is a popular wildlife tour run by the local Māori community in the small coastal town of Kaikoura along the East coast of New Zealand’s South Island. Kauahi Ngapora, Managing Director of Whale Watch Kaikoura, in this interview, tells us how the award-winning responsible tour operator began to care about sustainability, and how it implements sustainable practices in its day to day tour operations.

Learn about:

  • How Kauahi Ngapora’s view of sustainable tourism has changed over the years;
  • The main challenges for an ecotourism operator like Whale Watch Kaikoura;
  • How Whale Watch Kaikoura measures the sustainability of its tour operations;
  • Which responsible tourism award Kauahi found the most valuable so far;
  • Whale Watch Kaikoura’s secret for sustainability success;
  • The Māori approach to sustainability in business.

Kauahi, what was your view on the importance of sustainability in travel and tourism when you started your professional career?

Working for Whale Watch there has always been a strong cultural connection with the marine wildlife and environment. But I would have to say 12+ years ago, sustainability in travel and tourism wasn’t something extremely high on the priority list.

How has your view on sustainable tourism changed since?

Sustainability is now a fundamental element of doing business: it is expected by more and more consumers, particularly where you have businesses that generate their revenue from providing experiences with nature.

Are there any differences in how Māori approach sustainability in a business environment?

For us as Māori, sustainability is about having an inter-generational mindset and doing what we can today to ensure that our future generations can experience the same things that we can experience today.

You have received an impressive number of responsible tourism awards over the years. What is Whale Watch Kaikoura’s secret for success?

Our People, a commitment to providing a world-class experience to our guests and protecting those things that are fundamental to our future, such as the marine wildlife and the environment, both they and we call home.

As Supreme Winner of the 2009 Responsible Tourism Awards and the PATA Gold Award in 2011, how have those awards influenced you personally, and the Whale Watch business?

These awards are about recognising all the people that makeup team whale watch, both past and present, that have contributed in some way to our journey while setting the foundation for our future.

International awards, in particular, provide recognition to the people involved in Whale Watch Kaikoura. They also provide us with a benchmark internationally to develop and improve from a win or lose.

Which award did you find the most valuable in terms of customer feedback and international recognition?

Every award we have received has been valuable to us, we have been extremely grateful to have been awarded. But purely from feedback and international recognition standpoint, the WTM Responsible Tourism Award was significant.

Rarely do we see a tourism initiative developed from the ground up by a local community to such a successful and grand scale, growing from modest beginnings.

Whale Watch Kaikoura provides consistently responsible whale watching tours with minimal impacts. The founding of the enterprise by four Māori families has demonstrated that the local Māori community can not only grow a considerable tourism business, but, more significantly, use that business to buy back their ancestral land for the benefit of the indigenous people and their cultural identity.

2009 Responsible Tourism Awards judges on Whale Watch Kaikoura, the overall winner

Which are the main challenges/hurdles for an ecotourism operator like Whale Watch Kaikoura?

Continuing to find the right balance between development and sustainability, because they must go hand in hand.

How do you measure the sustainability of your tour operations?

We have a third-party accreditation program that grades our responsible tourism credentials and practices. Our business departments have specific drivers that they report on, and on an executive level, we have KPI’s which are reported on to the board. In addition, our environmental and sustainability credentials are tested with each international award that we enter.

Thank you, Kauahi.

Learn more about Whale Watch Kaikoura here or connect with Kauahi Ngapora on LinkedIn.

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