sustainability communication
Sustainability communication in tourism can be a real challenge for hotel or destination marketers. Credibility and authenticity are key in communicating sustainability features and initiatives. Below expert advice and examples help you to avoid both green-washing and green-hushing.
Shivya Nath on Responsible Travel Writing and How to Find Your Voice in the Digital Space
Published 11/11/2020
Shivya Nath is a sought-after travel writer from India who mesmerises her followers with her travel stories from around the...
Rob Holmes on the Power of Storytelling to Promote Sustainability in the Travel Industry
Published 07/10/2020
Rob Holmes, the founder of the award-winning content marketing agency GLP Films (GLP), is a master at telling stories of...
Ellie Cleary on Conscious Travel and How Influencers Can Support Tourism Sustainability
Published 07/08/2019
Ellie Cleary of Soul Travel Blog & Consulting in this interview discusses latest trends in responsible travelling and gives tips...
Richard Hammond on How to Communicate Responsible Tourism and Sustainability
Published 20/10/2016
In this interview, we hear from Greentraveller CEO Richard Hammond. He shares how he used his background in travel writing...
How Skyrail Cableway in Cairns Protects the Australian Rainforest Through Tourism
Published 06/10/2015
[caption id="attachment_11526" align="alignleft" width="845"] Skyrail Rainforest Cableway connecting Cairns with Kuranda in Queensland, Australia[/caption] Imagine a forest so dense you...
Florie Thielin on her HopTour through Latin America
Published 02/03/2015
In this interview, Florie Thielin, hotel marketing professional and avid traveller hailing from a small village in the Loire Valley...
Xavier Font on How to Communicate Sustainable Tourism
Published 26/02/2015
Xavier Font, Professor of Marketing and Sustainability at the University of Surrey in the UK, in this interview reflects on...
